Marketing
Planning, managing, and performing marketing activities to reach organizational objectives. Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. To learn more about this pathway please click on the link provided: http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm